Personalized Experiences

Driving Digital Unity: How Kia Nederland Set the Standard for Europe

Client: Kia Nederland

Objective: Adapt European radio, TV, and web campaigns for the Dutch market.

Strategy: Centralize advertising and digital experiences on a single domain to streamline the customer journey, rather than using separate domains for each campaign.

Role: Digital Strategy and Creative Direction

Results: A revamped kia.com that set the standard for European sites, guiding customers seamlessly from awareness through TV and radio campaigns, to engaging interactions on the website, and ultimately driving them to their local dealer for a personalized experience.